The Company

RXBAR is a snack brand subsidiary of the Kellogg Company, a manufacturer and marketer of ready-to-eat cereals and convenience foods. RXBAR has offices in the US and the UK with distribution in 15 countries. A high protein snack bar, RXBAR is made with a few simple ingredients – the purity and freshness of RXBAR appeals to consumers and is an important part of the RXBAR brand. The company also sells a variety of ready to eat oat cups, peanut and almond butters, as well as a kid’s snack bar.

The Challenge

RXBAR was growing rapidly and needed to make the shipping process more efficient and automated to keep up with demand. The company relied on manual processes to put shipment bids out to their trucking partners, which often led to delays. Data was not always available to sales and customer service representatives when they needed it most. This hindered internal adoption of the company’s new Salesforce CRM system, making it even more difficult to accurately assess and improve the sales and shipping process. RXBAR needed to provide all departments with a 360-degree view of the product across all systems.

The Solution

RXBAR partnered with Keystone Business Services and decided to put Oracle Transportation Management software in place to become more efficient through consolidating loads, automating the bidding process, and streamlining all necessary information inputs. To move to the new transportation management system, RXBAR needed to connect to siloed data from multiple systems through NetSuite as a central hub. Working closely with Keystone Business Services as a consulting partner, RXBAR selected Jitterbit’s cloud integration platform to integrate all systems properly and enable the ability to support new systems over time.

The Results

In today’s digitized world, consumers demand prompt e-commerce purchases and delivery, and every partner across the supply and transportation value chain wants visibility into tracking and delivery. RXBAR now has one common platform where all departments have a 360-degree view of their products across the entire sales and supply chain. Operations, sales, and marketing have the information they need to have streamlined communications, which has made a massive difference in their ability to execute. The executive team is pleased that the project is on track to achieve the ROI promised in the original business case. And, IT management is gratified that Keystone Business Services and Jitterbit have proven such reliable partners.